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Cloud computing has become a standard in many industries today. Affecting nearly every aspect of an increasingly complex business model where collaboration and the seamless integration of information is becoming a key source of competitive advantage. The question is--where does pharma fit in?
What is Cloud Computing?
The cloud is a server stored on the internet and accessed via a service provider and is used for delivering, deploying and running software applications--anywhere from clinical trials to drug distribution to automated call centers. When describing the cloud, the best comparison to use is the "multi-tenancy living" analogy. When people buy their own individual house, they have to purchase tools such as lawnmowers and snowblowers to remain self sufficient. However,…
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You see it all around us. Twitter. Facebook. Blogs and an infinite line of commentary from readers becoming the new producers of ideas. We have come a long way since the first real paradigm shift in media when print became a way of communication which was soon followed by the invention of the telephone. Soon after, the creation of film changed the world. And now we have the world wide web. We have gone from "one to one", to "one to many", to "many to many" communication.
You see it all around us. Twitter. Facebook. Blogs and an infinite line of commentary from readers becoming the new producers of ideas. We have come a long way since the first real paradigm shift in media when print became a way of communication which was soon followed by the invention of the telephone. Soon after, the creation of film changed the world. And now we have the world wide web. We have gone from "one to one", to "one to many", to "many to many" communication.
Until quite…
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